Resume
Work
Experience
2023 - Present
Product Marketing Director - Sago
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Own product marketing strategy for international suite of market research solutions
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Competitive analysis, product positioning, and copywriting across all digital tools
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Own multi-channel campaign strategy across all solutions
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Manage $100,000 marketing budget
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Grew demo requests by 200% year-over-year
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Spearhead the development and implementation of brand identity and voice
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Manage cross-functional relationships with Sales, Product, Marketing and the Executive Leadership Team
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Lead thought leadership, content, and sales enablement projects
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Coaching, training, and mentoring of junior team members
2022-2023
Senior Manager, Marketing - Sago
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Led Product Marketing for Quantitative solutions
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Manage demand generation campaigns
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Led social media strategy and development
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Coached and managed two direct reports and two indirect reports
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Collaborated on development and execution of Content Marketing strategies
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Development of Google, LinkedIn, and industry publication ads
2020-2022
Marketing Manager - Sago
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Copywriting for all marketing materials
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Drove Product Marketing for self-serve technology solutions
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Developed and lead strategic marketing campaigns and programs
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Research and management of third-party promotion opportunities
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Collaborated with Sales to develop Sales Enablement materials
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Managed execution of 24-hour global virtual event
2019-2020
Marketing Specialist - B+H Architects
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Led development and implementation of social media strategy
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Led development of global SEO Action Plan
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Management of website
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Copywriting of all marketing materials
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Managed internal and external company events
2017-2019
Social Media & Marketing Consultant - Freelance
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Created, managed, and curate dcontent on all client social media accounts
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Managed influencer outreach across social media channels
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Management of client websites
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Graphic design and video production
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Management of Facebook ads
2017-2019
Marketing Specialist - IXACT Contact
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Led development and implementation of social media strategy
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Drove creation of written and graphic materials
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Responsible for reporting on all digital marketing metrics
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Provided strategic input on relaunch of new product and branding
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Managed and participated in selling at trade shows across North America
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Project management of strategic marketing campaigns and initiatives
2016-2017
Project Manager/Social Media Coordinator - PTPA Media
2015-2016
Editor - LexisNexis
2013-2014
Digital Marketing Coordinator - iBellieve Foundation
Education
2007-2011
University of Calgary |
BA (Hons) in Communications
2013-2014
Humber College |
Event Management Certificate
2016-2017
George Brown College | Graphic Design Certificate
2021-2022
Institute for the Future | Futures Thinking Specialization
Skills
& Expertise
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Marketing Strategy
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Product Marketing
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Content Marketing
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Coaching & Training
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Project Management
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Social Media
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Email Marketing
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SEO
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Data Analysis